I'm Andrii Kolmykov. You work with me directly on paid user acquisition for mobile apps and SaaS.
- $25M+ad spend managed
- 10M+installs delivered
For funded apps & SaaS spending on paid
BUDGET DOUBLED. REVENUE DIDN'T.
ADS MANAGER SAYS ROAS IS FINE. STRIPE DISAGREES.
I build paid UA around payback and LTV, the numbers your CFO reads.
See the cases ↓Cases
- 01 Consumer AI app · under NDA $5K → $240K AD SPEND A MONTH 48× at target payback, with a creative testing factory and a web-to-app funnel built from zero. Read the case →
- 02 Dating app · Tier-1 · under NDA $500K+ AD SPEND A MONTH Against Tinder, Badoo and Bumble. Profitable spend grew 30–40% a year, and TikTok reached Meta-level volume. Read the case →
- 03 B2B SaaS · Global proxy service A CHANNEL FOUNDERS CAN FORECAST A paid buying system with attribution and reporting, on a tracking architecture I designed. Read the case →
- 04 DTC beauty & wellness · US FROM ZERO TO REPEATABLE REVENUE Strategy, channels and analytics built from scratch, then scaled. Read the case →
How we'd work
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FREE STRATEGY CALL
We go through your funnel, your current spend and what is blocking growth.
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AUDIT OR LAUNCH
If we're a fit, I audit what you run now and hand over a PDF strategy doc with a prioritized roadmap, or set up a clean launch.
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FRACTIONAL HEAD OF UA
If you need someone ongoing, you keep working with me directly, with no account managers in between.
Channels · Markets
GOOGLE ADS (SEARCH + UAC) · META · TIKTOK · APPLE SEARCH ADS · SNAPCHAT · WEB-TO-APP
US, UK, Canada, Australia, Western Europe and LatAm. Campaigns worldwide.
Ways to work together
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AUDIT & UNBLOCK
from $800
one-off, for growth that has stalled
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LAUNCHPAD
from $1,500
a clean launch: tracking, media plan, first creative briefs
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FRACTIONAL HEAD OF UA
from $2,000 per month
for $50k–500k+ monthly spend, retainer plus % of spend or a performance fee
Each one starts with a free 30-min call.
Book a free call to pick the formatBefore you book
How is this different from hiring an agency?
You work with me directly. I have managed $25M+ in ad spend, and the person on your first call is the person running your growth after it. There are no account managers and no junior buyers learning on your spend, and I keep the client list small on purpose. The first step is a free 30-minute strategy call.
Do you run the ad accounts yourself or just advise?
It depends on the format. In Fractional Head of UA I do the hands-on optimization across all channels myself. Launchpad includes campaign setup on Google UAC and Search, Meta and Apple Search Ads and a soft launch with CPA and CPI validation. Audit & Unblock ends with a PDF strategy doc and a prioritized roadmap.
How much does it cost?
Audit & Unblock starts from $800 as a one-off. Launchpad starts from $1,500. Fractional Head of UA starts from $2,000 per month, as a retainer plus a percentage of ad spend or a performance fee. Every format starts with a free 30-minute call, where we look at your funnel and spend and pick the one that fits your stage.
Where do you start?
I start with diagnosis: an audit of your ad accounts, tracking, attribution and funnels, to find leaks before adding spend. If Meta reports good ROAS and Stripe disagrees, this is the step where we look for the gap. For a global B2B SaaS proxy service, building attribution and reporting turned a noisy channel into one the founders can forecast.
We're early. Is it too soon for paid UA?
Launchpad is made for that stage: tracking, a media plan and creative briefs for the first ad batch, set up before the budget grows. I work with budgets from $5k a month at the Launchpad stage up to $500k+ a month in Fractional Head of UA. Bring your current numbers to the free 30-minute call.
Which channels and markets do you work with?
Google Ads (Search and UAC), Meta, TikTok, Apple Search Ads, Snapchat and web-to-app funnels. Markets are Tier-1 (US, UK, Canada, Australia, Western Europe) and LatAm, with campaigns running worldwide. On a Tier-1 dating app I scaled TikTok to Meta-level volume.
Mobile apps only, or web products too?
Web products too. I run paid acquisition for mobile apps, web products and web-to-app funnels, across subscription B2C, B2B SaaS and DTC e-commerce. On a Tier-1 dating app I took acquisition from mobile-only to App, Web and Web-to-App. For a consumer AI app I built the web-to-app funnel from zero.
Book a call · or email me
We go through your funnel and spend and find what is blocking growth. If we're a fit, next comes an audit or a launch.